The best marketing strategy in the world fail if the company is unable to get the right message to their potential customers at the right moment. An integrated marketing communications plan is customized by the available budget of time and money to the most effective means for distributing the companies message. No matter how great the product or service, if the potential customers doesn't' know it exists, there will never be an expansion of market or increase in sales. That is why an integrated marketing communications plan has all parts of its tactics working together so that when in contact with the consumer/customer they remember the company when ready to buy.
Marketing Methods
Web site: web site talks about the company. It is informative, easy to use, e-commerce ready. The web site is available at all times, it is ready to speak for your company.
Advertising: print, online and radio. Choose the advertising medium that gets the message to the target audience where they are likely to be ready to receive it. Use a consistent, repetitive approach to build awareness and recall.
Marketing Collateral: brochures, case studies, white papers. Materials build and define our brand and provide the customer with an important look at our positioning and messages.
Online Marketing: advertising, opt-in email marketing and links from other sites. Customers are online and we use the appropriate methods to reach and retain them.
Direct mail, personal selling, networking and many more methods allow your company to get the message to the customer.
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