The Tommy Hilfiger brand is one that can be found in department stores, wholesale stores and stores in between. Prices for their products vary on the seller, making it available to a wide segment of the market. Tommy Hilfiger does not manufacture its product and sells its product to big target markets, while selling its lifestyle. The pricing, location of products and promotion strategy are used to keep their big target market.
Tommy Hilfiger is a brand who's Relationship selling is highly associated with Sales follow-ups in the long term. From my personal experience Tommy Hilfiger has been a reliable brand that I have been using my entire life. Tommy Hilfiger products are long lasting and have a wide price range accommodating people of different social classes. Not only has Tommy Hilfiger been able to build long term relationships with customers but also maintain long term relationships with such a big target market.
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