Friday, December 6, 2013

Ch. 7 - Business Marketing

Submitting Product Feeds 

Retailers that sell products online should most definitely be using product feeds to reach a broader audience. A product feed is simply a file generated from Tommy Hilfiger that lists product details such as photos, descriptions, pricing and even specials. These product feeds can be submitted to shopping comparison websites, search engines and also made available to customers using feed readers.
 
Creating Newsletters

Newsletter and email marketing is key in keeping in touch with the customers we've manage to get in Tommy Hilfiger. It takes a lot of work to gain a customer. Why let them leave without offering a way to stay in contact?

 Joining Social Networks

Social networking sites like Facebook, MySpace and LinkedIn may or may help  sell products but if that's where our customers hang out, maybe we should too. The blogs on these sites helps us keep in touch with shoppers, make announcements or feature new merchandise and promotions.



No comments:

Post a Comment