Sunday, October 20, 2013

Ch. 14 - Marketing Channels and Retailing


I visited the Tommy Hilfiger flagship  store located 681 5th Ave, New York, NY 10022.The building is currently owned by the Fortunoff family. It was designed by renowned architects McKim Mead and White in 1912, boasts 8.5-foot-tall, energy-efficient windows and 14-foot ceilings. Perks include a freight elevator and a hotel-trained, 24-hour concierge service. A previous building at that address was the original home of the Metropolitan Museum of Art, which opened there in 1872. It took over 3 years to complete the renovations on the interior of the building for Tommy Hilfiger to occupy the building. Although slight renovations have been made on the exterior, the building remains luxurious still giving off a "old money " vibe upon looking at its white exterior and Gothic style engravings.


The Tommy Hilfiger 5 ave flagship store truly offers a truly unique shopping experience to its customer with its huge collections of men's, women's and children's apparel. The showcase window out front doesn't fail to catch your attention with they're well dressed manikins. The interior displays are elegantly furnished, every item seems scream for your attention.Its displayed with a manner of vintage Americana, placed together from the famously sprawling Brimfield Antique Show in Massachusetts. In the middle of every bit of Tommy you can imagine  are transfixing oddities like one of those chairs shaped like a hand, and a Marilyn Monroe decoupage dress form. Also the customers service is great, the sales associates dress casual with the tag of their name and roam around not really pushing sales,they well informed about the products and very professional. The atmosphere is without any doubt welcoming and is really hard to get out without buying anything.


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