with all-American preppy, relentless upbeat cable-knit sweaters, blazers, and Oxford shirts with that unexpected twist. Tommy Hilfiger overs a all-America lifestyle experience with its brand that has made it a world-wide sensation. In the summer of 2012 the company planned to open over 500 stores in India over the next 5 years. Currently, Tommy Hilfiger operates 58 franchise outlets and over 60 shop-in-shops in other department stores. The expansion will take Tommy Hilfiger's presence to 631 points of sale by 2016-17.
Their application to the Department of Industrial Policy and Promotion (DIPP) "Engaging in retail operations directly would enable the applicant company to set up retail stores in locations all over the country including in those which at present are found commercially unfeasible by our franchisee partners,"
Tommy Hilfiger has been one of the early movers among international lifestyle brands, having
entered India in 2003. "It has stayed away from much discounting and created a loyal following across metro cities," Arun Sirdeshmukh, former CEO of Reliance Trends and co-founder of portal Fashionara, says. "But given their premium positioning it remains to be seen if there is a market for an additional 500 stores," he adds.
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